TRUST – Would you trust the information presented on the webpage?
DEPTH – Does an expert or enthusiast who knows the topic well write the content; or is it shallower in nature?
VALUABLE – Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations on the same site or other pages in search results?
GENUINE TOPIC – Do genuine interests of readers of the site drive the topics, or does the site generate content by attempting to guess what might rank well in search engines?
ORIGINAL – Does the article provide original content or information, original reporting, original research, or original analysis?
BALANCED – Does the article describe both sides of a story?
AUTHORITY – Is the site a recognized authority on its topic or is the site considered an authoritative source?
INSIGHTFUL – Does this article contain insightful analysis or interesting information that is beyond obvious?
SHAREABLE – Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
“Do this check periodically and if you are not happy with the numbers work towards improving your scores”.
1= Needs urgent attention 2= Below average 3= Average 4= Okay, but could be improved 5= Pretty good