Hello and welcome back the second part of our “5 Key Metrics to Monitor Your Website’s Performance Using Google Analytics”!
In the previous post, I have covered the importance of the first metric, Bounce Rate, and they are all crucial in helping you determine the performance of your website. Today, we will cover another important GA metric that can help your website gain better conversion rates in the future, “Landing & Exit Pages”
Landing & Exit Pages
Data about these pages will give you an insight into your visitors’ interest and the search queries that are most associated with your website. On top of that, it will help you determine which pages people are getting frustrated with…the “exit page”! There are various reasons why your visitors would exit or spend more time on pages in your site but this metric shows you the “leakage” in your website.
So, once you have deciphered the data, you can make the necessary changes to the visitor flow of your website, and even improve your Search Engine Optimisation (SEO) by understanding what queries or keywords your users are searching for on Google.