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Do web pages need a minimum number of words to rank better on search engines?

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No! That’s the short answer! There is a myth going around in SEO forums that you should have a minimum word count of 500 words per page for each of your web pages. Search engines do look at your content but they are looking for frequent phrases so they can understand what your website is about and rank you accordingly. Saying this, your text should be written for people to read NOT for Google so be careful not to repeat yourself as anyone reading your website will get bored and leave!

So, what does make a difference to the search engines when it comes to content writing?

  • Headings: Your keywords should be included in heading and H1 tags where possible
  • The more text you have the more you have to repeat your key phrases. Keep text to a reasonable length so you don’t dilute your keyword density. You should have one keyword per 100 words on average.
  • Text should be interesting, relevant and engage the reader
  • The text on each page should be unique – who wants to go to a website where all pages say the same thing?
  • Use variations of keywords

Overall, don’t over do it! Just write keeping the above points in mind so your content flows naturally.  Use short paragraphs and break up text with images to be more appealing to the eye. You must remember that although top rankings will bring you a lot of traffic, its potential customers that will bring in revenue!

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