Many small businesses have been put off running competitions on their Facebook pages, due to the long list of rules and regulations – the biggest of which being that competitions needed to be run through an approved third party app. This made running a competition an expensive exercise and resulted either in businesses running no competitions, or running them contrary to Facebook’s rules. Page owners were not supposed to request their audience to like, share or tag friends, yet many small organisations did this without penalty, often without even realising they were in breach of the rules.
This competition doesn’t abide by the old Facebook competition rules, as participants are required to ‘like’ the page in order to enter the competition.
There have been a number of changes to the page terms, but the biggest is that page owners can now run competitions easily and for little cost using comments, likes and messages as a voting mechanisms and/or entries. However, in a bid to avoid filling our newsfeeds with spam-like content, the rules state that a company cannot encourage its audience to enter by posting on their own personal timeline. They also can’t ask their audience to tag themselves or their friends in images relating to the company or competition.
Here’s the changes at a glance:
What not to do: ‘like and share’ competitions are still off limits.
What do you think of the new Facebook rules? Will they change the way you operate your competitions, or have you been running them like this anyway? We’re sure the new rules are an exciting development for many small businesses, and we’re expecting to see a rise in the number of competitions being run on Facebook.