There are a number of new trends in online marketing emerging in 2011. Businesses who capitalise on the emerging opprtunities will get ahead of their competitors. Natural Rankings on Google will continue to drive quality traffic to websites, but Google Places will become increasingly important for driving business growth. Google has starting displaying local results even for generic searches from a location. There is a misconception though that getting a high ranking on Google Places is the same as getting a Google Map Listing. This is far from true. Getting a Google Places listing is a very tricky thing. If you are interested in learning more about this, please get in touch with an SEO consultant.
Another interesting trend in internet marketing this year is contextual advertising. As cost per click on Google continues to increase, astute advertisers will explore new avenues of advertising which have a lower cost per click but a higher conversion rate. In my experience, it is possible to generate better quality leads at a lower cost when advertising on the Google display network than while advertising on Google Search. For one particular client, we managed to increase the lead flow significantly during a slow period (jan,2011) and sales reached an all time high taking the pressure off the client sales team to meet targets.
We are also conducting a series of internet marketing seminars this year to discuss some of the emerging trends in online marketing. These seminars include practical case studies on how businesses have accelerated their sales growth through clever online marketing.