1. Competitor Analysis : Find out what your competitors are doing both onpage and with regard to links. You will find that they may be using dynamic content, providing resources, building quality links, using keyword rich URL’s etc. Find the gaps between your site and five major competitors.
2. Use RSS Feeds to syndicate content both to your site and from your site. This will provide food for the search engine spiders and also improve your incoming links.
3. Social Media Optimisation. Make your site prominent on social media by participating in blogs, forums and online communities. Engage your target audience using the power of conversation marketing. More on this in the next post