This is a part of a series I am launching on SEO-What’s Hot, What’s Not with a weekly update.
SEO is ever changing. Keeping abreast of the latest developments is vital for outperforming competition. So come on friends, let’s sharpen our axe and get the cutting edge
What’s Hot :
The Long Tail
What’s Not :
Few Selected Keywords
The reason for this trend is that searching habits of users are becoming more mature as time passes by. If someone is looking for a ‘five star hotel in sydney harbour’, they will not type ‘hotels’ to look for it. Being on page 1 results for the word ‘hotels’ (and putting in massive efforts for maintaining the ranking) will still not get you the person who was looking for a five star hotel like yours on the Sydney harbour. Besides, you can get that ranking with relatively lesser effort.
To find out more talk to an SEO Consultant today!