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Before you start SEO….

posted in Blog, SEO Tips by

Keep a few things in mind before you start SEO work on your website :

  1. Choose Keyphrases which are aligned with your goals :
    Don’t optimise your website for phrases which are generic, large on search volume but send semi-relevant visitors to your website. For example, if you offer business coaching in melbourne only, then don’t optimise your website for ‘business coach’. Instead, optimise for ‘business coach melbourne’. This will give you more targeted enquiries. It will also reduce the bounce rate from your website.
  2. Choose keyphrases which reveal search intent : If you sell guitars online ‘buy guitars’ is a much better search term than ‘guitars’
  3. Check your website thoroughly for any errors, broken links etc
  4. Check your website for usability. The best way to do that is to ask a few people to go through your website and describe their experiences
  5. Check your spellings and grammar. As simple as it may sound, most websites have some errors
  6. Make your site easy on the eye. There is no point in inviting guests over if the house is not looking good. Keep your layout, navigation etc simple.

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There are 3 comments. on "Before you start SEO…."

 

  • ***John*** says: posted on 21 Jan, 2009

    Not bad tips. However the advice is very top level. Some good beginner knowledge though. Would be good if you could drill into some more specifics.

    Reply
  • ***Monica*** says: posted on 22 Jan, 2009

    Wow great basics! These are basically what everyone needs to know first in SEO. Thanks for sharing them 😉

    Reply
  • ***Justin Brooke*** says: posted on 25 Feb, 2009

    Thanks for sharing these thoughts and tips, and what you suggested are must-do for any website owner.

    Reply

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