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The 5 pillars of a Successful Online Business Part 1: Design

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Almost every business in the world has jumped on the online platform to reach out to their customers and prospects with aims of expanding their sales funnel to achieve business success. Don’t forget that your competitors are probably doing the same thing as you, and there are hundreds, if not thousands of other businesses in your industry who have an online presence.

If you are reading this then perhaps it’s safe to say that you have a business website, and you are wondering about how you can take it to the next level!

However, simply having a website isn’t good enough! There are so many variables that need to be accounted for if you want to be competitive and gain visibility online, which will eventually turn into revenue for your business.

The main factors that can create a winning website are Design, Usability, User Experience, Conversions, and SEO. These 5 pillars have to work well together to create a website that is loved by both your customers and Google so that you can attain business success online!

So, how exactly can you accomplish your business goals through the online platform? What does it take to gain more prospects online and increase your website’s conversion objectives?

You will find the answer to all your questions right here: The 5 Pillars of Successful Online Business.


In part 1 of our series, we will take a deeper look into what makes for a successful website design. Even if you have a great looking website full of intriguing images and video, it doesn’t mean that it is the ideal web design for your business.

In reality, your website stands to gain more from a clean, simple and engaging design with easy navigation. It is absolutely imperative to find the perfect balance between modern simplistic web designs whilst maintaining your site’s SEO performance.

The design of your website plays an important role in your Search Engine Optimisation efforts in many ways. A web designer and an SEO practitioner may have different views on how a website should look like as one looks for beauty whilst the other puts emphasis on how search engines find, read and crawl the website.

Popular design techniques such as Flat Web Design and Responsive Web Design which are ideal for web and mobile search.


  • Make your site navigation easy for users
  • Be creative with flat, modern designs
  • Match and complement the design with your content
  • Create pages with rich content by using copy, text and images
  • Understand the look and feel that your customers want
  • Do research and see how other businesses in your industry are designing their website

See you next week for part 2 of the “5 Pillars of a Successful Online Business”, Usability.


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