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The 5 pillars of a Successful Online Business Part 4: Conversions

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The whole purpose of building your business website is to promote your brand and create more sales leads for your business. Once you have successfully built your website and have implemented all the necessary elements of Design, Usability and User Experience, it is now time to convert your visitors in to real customers!

Conversions are highly important to any business so that you can sustain your organisation and continuing growing into the future. This is where Conversion Optimisation plays its part so that you can make the most out of your website. More often than not, visitors don’t make through to the end of the sales funnel if it is ‘leaking’ or if you don’t present them with good enough reasons to finalise a purchase. You might think that customers simply don’t like your product, but that isn’t always the case.

In order to achieve high conversion rates, you have to get your visitors excited, give them a clear value proposition, create visible Call-to-Action, and logical information flow on your website.


  • Implement clear Call-to-Action buttons and content on your website
  • Create excitement with good copy, images, headlines, etc.
  • Reduce ‘distraction’ on your website that could prevent your visitors from reaching your intended landing pages (bad links, external links, unrelated content, pop-up ads, etc.)
  • Increase clarity of your content by integrating simple web design elements (two-column or three-column layout)
  • Include lead generation forms on your landing pages
  • Generate clear product/service landing pages where your visitors can immediately purchase what they are looking for

There are so many more intricate and technical ways that you can achieve Conversion Optimisation, and it takes a lot of work to create a website that will generate more revenue for your business. Just contact us today if you would like to have a chat about how we can help you boost the performance of your website!

If you haven’t had a read at the earlier parts of our series, please have a look at Design, Usability, and User Experience blog post so that you can get a clear idea on how all these elements work together to create a winning business!

Come back tomorrow for the final part of our 5 Pillars of a Successful Business: Search Engine Optimisation (SEO)

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