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Case Studies

B2C Selling a Service

English Key

Before

English Key were losing ground in the increasingly competitive market for language tuition. Their existing strategy including search engine marketing was not yielding the expected return on investment.

After

Arrow addressed their lagging online profile by launching an integrated online marketing campaign tailored to their audience which succeeded in growing student enrolments to meet their targets, to the point that English Key have since expanded the business to a new Sydney location.

  • PPC top-of-page RATE 80%
  • AdWords CONVERSION RATE 18%
  • PAGE 1 KEYWORDS 81%
  • WEBSITE TRAFFIC (increase) 3k p/m

Great Ocean Properties

Before

Great Ocean Properties had 2 main digital dilemmas facing them: 1) Their niche and high priced clientele struggled to find their website and services online and 2)They had a surplus of buyers looking for property, but lacked sellers approaching them with properties, meaning opportunities were being missed.

After

Ranking on keywords that strategically targeted not only their niche audience, but also their targeted clientele resulted in large increase in desired website traffic. A 40% increase in sales was reported from the client at the conclusion of a 12 month campaign.

Kidspot

Before

Kidspot started as a directory for maternity, baby, and kid related products. Their problem, in their own words was: “While there are many so called SEO gurus, (and we have tried many of them),” none seemed to be delivering the results they promised.

After

Arrow’s unrelenting SEO campaign resulted in 2000 Page 1 Keywords, 2 Million page visits, and the eventual sale of the business valued at $45 Million.

Melbourne Institute of Technology

Before

Melbourne Institute of Technology were solely reliant on offline marketing activities and had not pursued any digital marketing avenues to promote their training organisation. Neglecting platforms their prospective students would be using, they were missing out on student enrolments as a result

After

Arrow addressed their digital anonymity by launching an integrated online marketing campaign which enabled MIT to meet their growth targets and secure them as a leading tertiary education provider.

  • SESSION DURATION (increase) 25%
  • CONVERSION RATE (increase) 75% in 3 months
  • BOUNCE RATE (decrease) 10%

B2C Selling a Product

Mountain Bread

Before

Mountain Bread were struggling to take their supermarket and online sales to the next level. They were seeking new audience channels, yet were neglecting social media branding altogether.

After

Arrow created a footprint in the social media space through Facebook & Pinterest to harness the power of the online community, which led to growth in direct sales and brand endorsement opportunities.

  • FACEBOOK FOLLOWERS 12k
  • MONTHLY COMPETITION 400-500 entries
  • FEATURED ADVERTISING $66k

Mother’s Grace

Before

Being a startup, Mother’s Grace needed essentially every service that could be provided to them. Financially this can be very difficult and expensive, so they needed a plan to begin their ecommerce journey.

After

Keywords on the first page of google along with Social Media driven traffic and visibility lead to an instant increase in organic and social traffic and at the conclusion of 6 months – 166 orders had been put through their website.

Pure Distilling

Before

Relying solely on a small network of suppliers for sales, Pure Distilling needed ideas for both B2B and B2C Sales. He had a neglected website and Social Media pages that provided little to no website traffic.

After

A social media content plan as well as SEO implementation instantly increased overall website traffic by 15.15% in the first 2 months, with Social Media traffic increased by 568% alone.

UnBirthday Bakery

Before

After rapid growth in just 2 years and creating 50,000 cakes in the previous 12 months alone, this bespoke and creative cake shop still had no visibility on the world search engines and were too heavily reliant on Social Media traffic.

After

Results occurred quickly within the first 3 months and organic traffic quickly overtook Social Media traffic 13,363 vs. 5,890 as all 15 selected keywords were ranking on google at the conclusion of the first quarter.

B2B Selling a Service

AVO Clean

Before

Although being a pioneer in the commercial abseiling industry in NSW, their digital presence had been neglected, resulting in zero visibility online. Potential clients could not find their business, and business was slow.

After

Online presence vastly increased as they appeared on page one of google for many strategic keywords. Online traffic increased and resulted in AVO Clean having to hire another 4 staff after just 4 months of SEO implementation.

Fifth Quadrant

Before

Despite being industry leaders in CX consulting, researching, and design, with one of Australia’s largest research databases, incoming traffic and clients were very slow coming due to a lack of digital visibility.

After

With 5 keywords at #1 position on Google, website traffic increased dramatically and an Adwords campaign consistently directing relevant traffic to their website, their client list quickly grew. Their new found Digital presence also attracted some large scale clients that instantly boosted their brands image.

Opinion World

Before

Opinion World were running an existing SEO campaign that was not quite hitting the mark and was looking to boost their ranking and brand recognition. They were also aiming for a better quality of leads and wanted to implement reliable conversion tracking.

After

Despite being in a very competitive industry, they consistently ranked within the top 5 positions of google and exponentially grew their website traffic as well as improved the quality of their leads. Within 6 months they had an additional 30,000+ site visitors and an improved conversion tracking system to better see their results.

Quayside Charters

Before

Quayside Charters were frustrated by the poor performance of their in-house search engine marketing efforts and looking to urgently boost their brand exposure and occupancy rates.

After

Arrow overhauled their search engine strategy and proposed website enhancements which prompted dramatic improvements to website traffic and secured the higher volume of bookings Quayside Charters were seeking.

  • WEBSITE TRAFFIC (increase) 72%
  • WEBSITE USERS (increase) 73%
  • PAGE VIEWS 100k

B2B Selling a Product

JDN Monocrane

Before

JDN Monocrane were struggling to maintain visibility on Google and concerned by their low rate of enquiries. Furthermore, their website was called into question in contributing to their sales underperformance.

After

Arrow rolled out an integrated marketing campaign that addressed the roadblocks they were encountering which proved a runaway success in elevating JDN Monocrane’s online authority and audience engagement; demonstrating a clear return on investment for the brand.

  • PAGE 1 KEYWORDS 66%
  • AD IMPRESSIONS 61%
  • BOUNCE RATE (increase) 50%
  • SITE CONVERSIONS (increase) 46%

ACO Group

Before

Aco Group were having trouble attracting highly qualified traffic to their main and individual sites and seeking to better engage visitors toward a higher yield of leads and sales. Content creation was a particular weakness they identified.

After

Arrow devised an organic search campaign and crafted influential content that  worked to secure optimum visibility and better website engagement by visitors; thereby improving Aco’s profit margins.

  • PAGE 1 KEYWORDS (3mths) 53%
  • GOOGLE VISIBILITY 95%
  • SESSION DURATION (increase) 20%
  • BOUNCE RATE (decrease) 10%

Baileigh

Before

Baileigh were intent on breaking into the Australian market and seeking an expert agency to promote their market leadership in an unfamiliar, international arena. They had not developed an understanding of their new Australian audience and were in need of local insights.

After

Arrow executed an integrated marketing strategy to earn brand exposure and engagement, allowing Baileigh to understand and cater to their Australian audience whilst capturing a healthy portion of the market share.

  • YouTube VIEWS (increase) 19%
  • TOP 20 KEYWORDS 50%
  • SITE TRAFFIC (increase) 500%
  • CONVERSION RATE 20%

Swiss Trade

Before

Swiss Trade were still reliant on traditional advertising methods and confessed to having no digital advertising presence apart from their website. As such, they were missing out on a huge audience share.

After

Arrow remedied this through a dedicated search engine optimisation campaign that fulfilled its mission to earn Swiss Trade first-page dominance on Google and removed any doubts of search engine marketing’s importance to Swiss Trade’s overall marketing strategy.

  • PAGE 1 KEYWORDS (1st 6 months) 92%
  • #1 KEYWORDS (current) 75%
  • SITE TRAFFIC (increase) 80%
  • ORGANIC TRAFFIC 80.5%

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