Finance Case Study
This specialist mortgage broker offers solution based lending. Arrow undertook an online marketing campaign targeted at improving the volume
and quality of leads while managing the cost of acquisition.
The methodology involved planning the content, engagement, SEO and Adwords for the website. We targeted keywords that would bring converting prospects and used geographic and demographic targeting to refine the leads.
• The website leads increased by 216% in one year resulting in massive
• The client also mentioned that the quality of leads improved significantly since Arrow started looking after the marketing.
• 8 Keywords are currently in the top 10.
Since the SEO project was taken over at the end of 2008, the clicks have grown exponentially. There has been a 200% increase in conversions while managing leads cost and improving lead quality.