Printing Solutions Case Study
Kainos Print offer online printing solutions and came to Arrow Internet as all but one of their keywords didn’t appear in 200 results on Google.
The brief was simple; Increase visibility of keywords and thus generate website traffic.
Driving website traffic was crucial in Arrow Internet’s approach. The campaign focused on identifying gaps in the site structure, article marketing, creating a new blog, online press releases and generating contextual one-way links.
Arrow Internet utilised blogs and forums to drive additional traffic to Kainos’ website.
• All of Kainos’ keywords on page 1
• More than half of their keywords hold the number 1 or 2 rank on Google