Newsletter Marketing is a highly effective low cost customer acquisition and relations management tool. It enables you to reach out to prospective customers, and maintain relationships with existing customers giving you the dual advantage of new sales and getting repeat purchases. This SEO technique accelerates the search engine optimisation process. Newsletter Marketing gives your business an ongoing exposure and gives your brand higher recall value. Based on the principles of permission based marketing, this non-intrusive medium is being successfully used, both in business-to-business (B2B) and business-to-consumer (B2C) scenarios. If you are in retail or in service industry, incorporating newsletter as part of your marketing strategy will increase your credibility as an expert in the field. It is also a great way to ‘test’ new marketing promotions at very low cost before deploying traditional forms of marketing. Some of the other benefits include:
In times when customers value privacy, using opt-in lists is highly effective and builds trust.
Increase customer contacts
The more contacts you make with your customer, the more likely it is that they come to you for repeat business rather than going to a competitor.