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Digital Strategy

Digital marketing commands your attention and with the dizzying array of platforms, including SEO, PPC, social media, and mobile app development, are you confident of your ability to unlock their full potential? It can be confusing, not to mention time-consuming. If you already have a dedicated marketing team, you may assume you’re safe. Not so fast. 2015 research showed a decline in confidence from in-house marketing teams, with the majority stating their skill levels are only satisfactory. Technologies change fast and you must be on the front foot to stay ahead of your competitors. Whether you’re not doing enough or throwing everything at it and hoping something sticks, the benefit could be so much more! Arrow Digital has 10 years’ experience in helping businesses develop winning strategies that get results.

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Arrow Digital is a full-service agency that tackles all aspects of digital marketing, backed by 10 years’ experience in improving business’s stakeholder engagement to witness their ROI soar to new heights. We are ideally sized in the sense that we have the reputation and capacity to handle complex, high-revenue campaigns but not so big that our clients are made to feel like ‘just another number’.

Our close-knit team of 20 digital specialists live and breathe marketing and take genuine delight in growing businesses’ revenue. We work tenaciously to get you results and won’t rest until you are satisfied; and even then we will continue to push for ways to further optimise and add value to your digital strategy.

There are many businesses who’ll confess to a rather haphazard approach to their digital marketing. Most realise it is increasingly important but are unaware of its full potential; least of all how to harness it. Your digital ‘return on investment’ does not come down to chance- it is accrued through effort and insight. Dabbling in one or two platforms such as Facebook and SEO but neglecting others and not setting an overarching strategy to tie them together, will leave holes in your marketing plan that go undetected and cost you business.

Even if you already have an in-house team in charge of digital marketing activities, chances are the strategy is not sufficient in getting maximum customer reach, engagement, and sales. If you are a successful entrepreneur or a growth-focused business leader you need to work with an agency who is willing to connect your strategy to the bigger picture and work towards your end goals.

Arrow will do a comprehensive audit of your current strategy to understand your challenges to date, and identify new opportunities. We will develop measurable strategies designed to grow your brand’s exposure and engagement plus remedy any wasted marketing spend. We then track progress via meaningful conversion data to ensure a proactive, evolving approach that gets clear results.

As a proud performance-based agency, we let the results speak for themselves and do not believe in lock-in contracts. Our ability to deliver success is reflected in the fact that 65% of our clients have stayed on board for 3+ years.

At Arrow Digital we are fully confident of our ability to achieve the winning formula that is currently eluding you. Let us show you how; contact us for a no-obligation chat.

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How we achieve results

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Case Study

INDUSTRY | Education

PROJECT GOALS

  • Increase student enrolments to coincide with the relocation to a larger Melbourne campus
  • Drive more domestic and international students’ applications to various courses
  • Develop an engaged community through social media
SOLUTION
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Arrow devised a multifaceted digital strategy for Melbourne Institute of Technology (MIT) to increase their brand exposure and secure more enrolments. We examined the viability of various traffic sources including organic, paid and social, and defined the focus and specific tactics required for each channel. Furthermore, through evaluation of their analytics data, we gained actionable insights in relation to visitor flow and goal funnels. Our holistic solution included website conversion optimisation, an optimised PPC bidding strategy harnessing profitable keywords and sustained search engine optimisation. Impressive results were achieved right across the board. We incurred a phenomenal 75.8% increase in conversion rates on domestic student enquiries within just 3 months, plus improved website engagement through a 25.62% increase in average session duration by visitors. Our landing page content also succeeded in inspiring visitors to click through at a higher rate, and stay for longer, meaning a 22.84% reduction in the bounce rate.

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Why Choose Arrow?

Agile Approach

Evolving & flexible to meet changing market demands. We respect and listen to our clients to carefully tailor a campaign that supports their current and future needs.

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Results Driven

A proud, proven track record of delivering exceptional ROI. Our results speak for themselves – no lock in contracts required.

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Customer Affinity

An agency with a heart that truly delights in our clients’ prosperity. We live and breathe marketing and will go that extra mile for your business.

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Strong Track Record

10 Years’ industry experience across a diverse and high-profile client base. $780 million profit added to our clients’ bottom line across 27 industries.

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Testimonials

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“As a relatively new business in a hugely competitive market we needed to work with a business that can set the foundation for a successful campaign on limited budget and build it over time as we reinvest. We understand running integrated campaigns across all channels needs expertise , close monitoring and communication which is what we get with Arrow.”

Alana Parkinson, Marketing Manager, English key

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“It is good to work with a company that understands all aspects of digital marketing. We are quite pleased with your comprehensive launch strategy.”

Stephan Nordstrom, President & CEO, Baileigh Industrial

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“We are very happy with the results achieved by Arrow Digital and the communication from our Campaign Manager. We acknowledge the contribution by Arrow in all these years from taking us from little to no visibility as a start up and through our journey to being acquired by Fairfax Ltd.”

Shayne Bellato, Chief Information Officer, Allhomes

Digital Strategy Packages

Arrow has a number of packages tailored to each marketing channel that can be found on our individual service pages. Contact us for professional advice on selecting the best channels to achieve your marketing goals.

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Google Adwords

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SEO

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Content Marketing

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Facebook Marketing

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Reputation Management

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Conversion Rate Optimisation

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Social Media Marketing

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Website Design & Development

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