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Facebook Marketing

If word of mouth is one of the primary ways you have grown your business, amplify it with Facebook for enhanced brand awareness, interaction and social proof. Facebook is turbo charged with some of the most powerful and precise targeting tools. Filtering by demographics and interests, you can effectively pluck your ideal client or customer from the masses, and market directly to them, signalling greater control and better success rates when used correctly. Reaching out in what is essentially a ‘personal’ space, a hard-sell is not effective in Facebook marketing, meaning finesse is required to move users from brand awareness to patronage. Arrow Digital has 10 years’ experience helping business excel in Facebook to make this channel work to their advantage and reach their engagement and sales targets. Read more


Arrow Digital is a full-service agency that tackles all aspects of digital marketing, backed by 10 years’ experience in improving business’s stakeholder engagement to witness their ROI soar to new heights. We are ideally sized in the sense that we have the reputation and capacity to handle complex, high-revenue campaigns but not so big that our clients are made to feel like ‘just another number’.

Our close-knit team of 20 digital specialists live and breathe marketing and take genuine delight in growing businesses’ revenue. We work tenaciously to get you results and won’t rest until you are satisfied; and even then we will continue to push for ways to further optimise and add value to your digital strategy.

Arrow can boost your Facebook presence in two ways depending on your needs; creating an overall content strategy to nurture your followers and customer base, and/or harnessing Facebook advertising features to acquire new leads.

In the first instance, we are capable of devising a complete content solution aligned to your brand identity or collaborating to the level required. This is paired with our expertise in scheduling and positioning posts for maximum reach and effect. Hallmarks of our successful strategy include message consistency, optimum post frequency, and tracking insights to yield targeted, engaging ads that nurture the health of your prospects.

From an advertising perspective, we have ample experience in reaching and attracting your intended audience(s) by harnessing Facebook’s advertising features. We make Facebook ads shine with relevant, high-impact content that gets noticed. We leverage off your existing client database by locating ‘look alike’ audiences, and use interest/demographic targeting. That way, only the most relevant, suitable users are reached, and are more likely to convert into customers. Furthermore, we understand that Facebook marketing is not effective through hard-sell. Therefore, we utilise a number of strategies including competitions to develop a sales funnel that captures audiences and encourages their journey onto your website and towards contacting you.

As a proud performance-based agency, we let the results speak for themselves and do not believe in lock-in contracts. Our ability to deliver success is reflected in the fact that 65% of our clients have stayed on board for 3+ years.

At Arrow Digital we are fully confident of our ability to achieve the winning formula that is currently eluding you. Let us show you how; contact us for a no-obligation chat.

Facebook Marketing Packages

ATTRACT & CONNECT

Who is it for?

You are a small business and want to create a successful social media presence to build your brand awareness and engagement levels through dynamic content. We’ll develop a solid social media footing to promote your brand.

Inclusions:

  • Setup of Facebook business profile
  • Management of posts/content including creative copy and images
  • Crafting of content strategy for user engagement
  • Targeted reach: audience segmentation and interest group testing

Request a quote

BUZZ & EXCITE

Who is it for?

Your business wants to stay ahead of the competition and capitalise on all social media channels to secure brand recall and continually engage all relevant audiences. We’ll deliver higher-level advertising tactics towards dominating the market landscape.

Inclusions:

  • Setup of Facebook business profile
  • Management of posts/content including creative copy and images
  • Targeted reach: audience segmentation and interest group testing
  • Facebook advertising content and scheduling
  • Integrated Facebook branding plan
  • Facebook Insights market analysis & reporting
  • Facebook competition creation/Twitter promotions

Request a quote

At Arrow we have worked with over

480+

Accounts

1m

Budgets Managed Annually

40

Industries Serviced

10k

Qualified Leads Annually

Case Study

Education

PROJECT GOALS

  • Increase student enrolments
  • Lower the cost-per-conversion
  • Grow brand awareness and boost brand engagement

 

SOLUTION

English Key were seeking to establish a powerful brand presence online to grow student enrolments, for which Arrow developed a holistic strategy covering SEO, AdWords & Facebook marketing. Facebook is a platform ideally suited to their student client-base…

Read full Case Study

Testimonials

english-key-testimonial

“As a relatively new business in a hugely competitive market we needed to work with a business that can set the foundation for a successful campaign on limited budget and build it over time as we reinvest. We understand running integrated campaigns across all channels needs expertise , close monitoring and communication which is what we get with Arrow.”

Alana Parkinson, Marketing Manager, English key

baileigh-industrial-testimonial

“It is good to work with a company that understands all aspects of digital marketing. We are quite pleased with your comprehensive launch strategy.”

Stephan Nordstrom, President & CEO, Baileigh Industrial

all-home-testimonial

“We are very happy with the results achieved by Arrow Digital and the communication from our Campaign Manager. We acknowledge the contribution by Arrow in all these years from taking us from little to no visibility as a start up and through our journey to being acquired by Fairfax Ltd.”

Shayne Bellato, Chief Information Officer, Allhomes

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Why Choose Arrow?

Agile Approach

Evolving & flexible to meet changing market demands. We respect and listen to our clients to carefully tailor a campaign that supports their current and future needs.

Results Driven

A proud, proven track record of delivering exceptional ROI. Our results speak for themselves – no lock in contracts required.

Customer Affinity

An agency with a heart that truly delights in our clients’ prosperity. We live and breathe marketing and will go that extra mile for your business.

Strong Track Record

10 Years’ industry experience across a diverse and high-profile client base. $780 million profit added to our clients’ bottom line across 27 industries.

How we achieve results

Hover for more information


View Our Packages