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Google Adwords Management

Frustrated by lacklustre AdWords results? Whether you find yourself running at a loss or making modest returns, we can assure you this is not as good as it gets! Most businesses’ AdWords performance could be dramatically improved with the right insight, digital strategy and a tenacious execution. Think improved audience reach, more popular ads, better qualified leads and increased sales. Backed by 10 years’ experience building and maintaining successful campaigns for our clients that consistently yield a return on investment (ROI), Arrow can reinvigorate your campaign and unlock its full potential.

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Arrow Digital is a full-service agency that has earned the status of a certified, Premium Google Partner. We are ideally sized in the sense that we have the reputation and capacity to handle complex, high-revenue campaigns but not so big that our clients are made to feel like ‘just another number’.

Our close-knit team of 20 digital specialists live and breathe marketing and take genuine delight in growing businesses’ revenue. We work tenaciously to get you results and won’t rest until you are satisfied; and even then we will continue to push for ways to further optimise and add value to your PPC strategy.

There is no ‘one-size-fits-all’ approach to AdWords which is why we deliver a highly customised campaign that seamlessly aligns with your product or service. With your input we develop a measurable plan of action to boost inquires/sales and push your ROI to new heights.

Arrow’s blueprint for success involves stringent keyword selection to target the most suitable audience and crafting persuasive messaging and ad copy to attract them to your website. But we don’t just stop there. Driving relevant traffic to your website is only one piece of the puzzle, as once a user reaches your site they need to engage with the content to improve the likelihood of that click becoming a lead. Towards this, our service covers an audit of your website, full competitor analysis, tracking to precisely measure what is working, and recommendations for landing pages more likely to convert prospects. Your PPC strategy can then be paired with our conversion rate optimisation service to boost your inquiry rate even further.

We are not satisfied with merely ‘collecting clicks’, and committed to maximising qualified leads whilst driving down your costs. As a proud performance-based agency, we let the results speak for themselves and do not believe in lock-in contracts. 65% of our AdWords clients have been on board for 3+ years.

At Arrow Digital we are fully confident of our ability to achieve the winning formula that is currently eluding you. Let us show you how; contact us for a no-obligation chat.

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How we achieve results

At Arrow we have worked with over

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Case Study

INDUSTRY | Immigration Law

PROJECT GOALS

  • Drive more qualified traffic to the website as quickly as possible
  • Reduce reliance on outbound calls to source leads
  • Improve daily inquiry rate
  • Test which marketing messages resonated with the audience
SOLUTION
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Arrow applied a combined search engine marketing approach to address the needs of Australia Here We Come, an immigration-focused law firm looking to acquire new clients. The AdWords component was a driving force of the strategy due to the urgency of getting new leads. We restructured their existing AdWords campaign which was running at a loss, by eliminating wasted spend and tapping into their relevant audience. This brought a higher percentage of qualified website visitors and therefore a larger volume of inquiries. The speed of our results eased the pressure of their sales team making outbound/cold calls to generate new clients and saw them effectively double their leads. Prior to coming aboard the client was receiving 2.5 enquiries per day through their website, and as a result of our efforts, began receiving 6 qualified leads per day.

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Why Choose Arrow?

Agile Approach

Evolving & flexible to meet changing market demands. We respect and listen to our clients to carefully tailor a campaign that supports their current and future needs.

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Results Driven

A proud, proven track record of delivering exceptional ROI. Our results speak for themselves – no lock in contracts required.

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Customer Affinity

An agency with a heart that truly delights in our clients’ prosperity. We live and breathe marketing and will go that extra mile for your business.

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Strong Track Record

10 Years’ industry experience across a diverse and high-profile client base. $780 million profit added to our clients’ bottom line across 27 industries.

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Testimonials

debbie

“We hired Arrow Digital at de Groots Media to assist us with a Google AdWords campaign for a gift website. We were immediately impressed with Arrow Digital as they transformed an expensive and complicated Adwords campaign and gave us ROI within one month”

Debbie Bradley, Account Director at ZADRO

john

“Arrow has been able to offer unique solutions using the internet to maximise the exposure of Jim’s Bookkeeping and help us in our goal to generate enough leads for our franchisees across Victoria.”

John Birse, Jim’s Bookkeeping

mrkalus

“Prior to our involvement with Arrow Digital, approximately 15 per cent of our patient referrals came through the Internet. This has increased to more than 50 per cent and growing. With Arrow, we have had a huge increase in traffic to our websites. This has facilitated significant growth of the practice and, in terms of results has been the best marketing dollar we have spent.”

Dr Allan Kalus, Avenue Plastic Surgery

Google Adwords Packages

START SMART

Who is it for?

Your business is looking to launch an AdWords account and wants to get it right the first time with the optimum structure and insight. We’ll complete a once-off setup of your campaign that equips you with a solid foundation for future success.

Inclusions:

  • Complete business and market analysis
  • Keyword research, selection & optimisation
  • Ad creation, A/B (split) testing
  • Bid & ad rank management
  • Conversion goal tracking & meaningful data insights
  • Detailed reporting

REVENUE MULTIPLIER

Who is it for?

Your business is seeking expert management of your PPC strategy on an ongoing basis (to remedy time constraints, poor performance, etc). We’ll implement a revised strategy and fresh ideas to boost leads/sales, and will keep optimising for continual improvement of your ROI.

Inclusions:

  • Complete business and market analysis
  • Keyword selection/revision
  • Ad creation, A/B (split) testing
  • Bid & ad rank management
  • Conversion goal tracking & meaningful data insights
  • Regular, detailed reports
  • Monthly management with continuous optimisation of campaign metrics
  • Ongoing strategy meetings to improve performance alongside your business’s growth.

MIDAS TOUCH

Who is it for?

Your business needs assistance in fine-tuning your existing Adwords account which is underperforming. We’ll do a once-off campaign overhaul including revised strategy and fresh ideas to boost the volume of leads/sales, and then hand you the reigns of a winning formula.

Inclusions:

  • Complete business and market analysis
  • Keyword research, selection & optimisation
  • Ad creation, A/B (split) testing
  • Bid & ad rank management
  • Conversion goal tracking & meaningful data insights
  • Detailed reporting

STICKY BRANDS

Who is it for?

YFor clients looking to expand on the traditional search network by harnessing the visual power of display advertising and tapping into the conversion potential of remarketing.

Inclusions:

  • Development of visual ad formats and content
  • Placement of remarketing codes and building of remarketing lists through analytics
  • All features of the Google Display Network including Affinity & In-Market Audiences, to engage new and existing users.
  • A/B, split testing of visual ad copy
  • Regular, detailed reports

COST SAVER

Who is it for?

Already getting a steady amount of leads from your AdWords strategy but paying far too much for them? We’ll bring your cost-per-lead down towards a much healthier return on investment.

Inclusions:

  • Search term optimisation
  • Ad creation, A/B (split) testing
  • Bid & ad rank management
  • Conversion goal tracking & meaningful data insights
  • Bid management with a focus on reduction of CPA (cost per acquisition)
  • Regular, detailed reports

RETAIL EXPLOSION

Who is it for?

Perfect for ecommerce clients who have products available to purchase online and want to harness the consumer appeal of Google Shopping to increase their brand competitiveness and sales.

Inclusions:

  • Setup of manual or automatic data feed to ensure Google Shopping compatibility
  • Linking & management of your Google Merchant Centre account
  • Configuration of revenue tracking codes to harness e-commerce data
  • Campaign optimisation in order of product priority and conversions rate
  • Regular, detailed reports

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