Anup Batra is group chairman of Arrow Digital Marketing, and has pioneered changes in digital marketing strategy and transformation for the past two decades. Advising CEOs and business leaders from Telstra, Commonwealth Bank and FujiXerox to name a few.
Anup has the ability to spot emerging regional and global trends, patterns and behaviours and lead Australian companies’ marketing arms in the right direction. He has the digital expertise to differentiate between the fad and the future, and offer brand- and customer-centric solutions to businesses, whatever the business. His insights are well grounded, in-the-moment and market leading.
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As a relatively new business in a hugely competitive market we needed to work with a business that can set the foundation for a successful campaign on limited budget and build it over time as we reinvest. We understand running integrated campaigns across all channels needs expertise, close monitoring and communication which is what we get with Arrow.