We understand that seventy percent of your current client base is made up of eighteen to thirty-one year old females. The majority of these are from regional locations. To the best of our knowledge you would like to broaden this to include demographic groups that include but are not limited to: Males between 18-31 years of age, with an interest in online IT development courses. Business People over 25 years of age with and interest in upgrading their current skills. People around 18 23 years of age interested in building a career through an IT certificate course.
And to a lesser extent, the large amount of retirees wishing to complete various courses as a hobby. We will also expand the marketing to your existing successful client demographics to include user generated interactive web spaces. To achieve this for you we will research many different sources to find forum and blog sites relevant to the interests these people have. That is one way we can target our work to generate the right amount of traffic for you.