As a Digital Marketing Strategist, I often notice that Facebook shows me relevant Ads to my line of work – anything about Digital Marketing, social media management tools, newsletter websites and the like. Facebook algorithm definitely evolved to the point where even just visiting a business page or a friend’s page once will trigger their content to appear on Facebook.
With that being said, how can we guarantee that we are attracting the audience that we want to our page? There are many tools to determine whether your Ads are showing to the right audience but first of all I just want to make it clear that there is no precise way to get the right audiences on organic likes, content relevance helps to create the buzz. All of those are potential leads that might not be your target at the moment but eventually will be or they can affect the decision and purchasing power of someone that is. Now let’s talk more about the paid Ads.
You should create “Buyer Personas” – Who is your market? Where do they live? What do they do for a living? What activities are they interested at? Go ahead and list down a semi-fictional representation of your ideal customer. It can be based from market research or existing data about customers you’ve engaged with.
Identifying just who it is you want to reach will guide you to the most effective Facebook ad targeting tools and options to get in front of them.
What are Facebook Ad targeting tools? This is simply an option where you can set up more specific audience targeting. You can target visitors that has been on your website, people that has used your app or simply implement all settings available from the buyer persona you’ve created – their interests, financial resources, age, gender, location, level of education, ethnic affinities and so much more to custom from.
Your measure of success will be shown in numbers. Views, likes, comments, enquiries and the actual purchase or subscription. Your goal to attracting the right audience should be continuous. Keep on posting relevant content for them. Gather data from your page using the Insights tool and keep updating the way you setup your Ad. Remember that these are all people just like us, they continue to grow and build loyalty over time.
If it’s your first time setting up your Ad or you’ve never customised it before, all these can be overwhelming. Have a friendly chat with our Facebook specialist for an overall analysis of your page. We have handled over 1000 facebook pages in all kinds of industry. Call us at 1300 766 665 or email firstname.lastname@example.org