Websites are growing constantly. Whether it is an ecommerce portal or a basic corporate website, people are adding, changing or deleting features constantly. In essence, over time, many websites reach a state where multiple URLs return the same contents. Having duplicate content on your own website is generally not a problematic issue. However, it often impedes the process of search engine optimization by making it harder for search engines to crawl and index the content. Also, aspects such as PageRank that are affected by incoming links can get diffused across pages that might or might not be duplicates.
There are a few simple ways of dealing with the issue of duplicate content.
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