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8 Ways to increase trust in your website

posted in Blog, SEO Tips by

  • Use language which is appropriate for your audience. If you sell technical products or services, use as little technical jargon as possible.
  • Don’t make outrageous claims. If you make big claims and they are REAL, back them up with REAL CASE STUDIES
  • Use third party endorsements which are verifiable. This can be done by using letters sent by happy customers on their letterhead. It can also be done by providing links to websites which recognise your company.
  • Publish your privacy policy in simple, easy terms describing what you will and will not do with information provided
  • Put a live chat or some other feedback mechanism on your website. Encourage and even reward your customers for criticising you. It’s only when they criticise, can you improvise
  • Don’t criticise your competitors to bring yourself up. While it is OK to make objective comparisons between products or services, criticising competitors will decrease your own credibility
  • Use social media, forums etc to create online word of mouth
  • Get sitewide seo done to rank highly on organic search

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There are 3 comments. on "8 Ways to increase trust in your website"


  • ***zoram*** says: posted on 06 Feb, 2009

    Good tips! thnks for sharing:) I do have one suggestion, it wud be great if u can implement the latest sharing widget Tell-a-Friend …. the features are the best yet

  • ***anup*** says: posted on 06 Feb, 2009

    Hi Zoram,

    Thanks, I think it is wonderful idea to include Tell-a-Friend on every website!

  • ***prabhjot*** says: posted on 23 Jun, 2009

    Hi Anup..

    Excellent tips…you can also add…comments like “if you like the post..donot forget to tweet it and share among your can also add “tweet me” widget..and social network widget to share your relevant info..and also like..”give your suggestions it will be updated in that you can definitely add more popularity..hope you like these things..



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