Google Universal Search will become more dominant. Personalised Search will make internet marketing more demanding & rewarding. Text Book & Artificial SEO Techniques will become obsolete. As clicks will become more expensive on adwords, only well managed adwords Campaigns will be profitable. Businesses will be forced to reduce wasted clicks to keep their online campaigns competitive.
Interactive websites with engaging content will be rewarded with better search engine rankings. Indiscriminate linking will be counterproductive. The value of an experienced SEO Consultant will appreciate. SEO Copywriting and Web Tools will become increasingly valuable.