Creating a great website for your business is one thing, but making it an effective sales and marketing tool is another.
Getting it right in the world of website design for marketing effectiveness can be a daunting exercise, particularly given how competitive the digital landscape is.
That’s why highly respected digital futurist and online marketing strategist, Jasmine Batra, will be speaking at the Small Business Festival Victoria in August. She will perform a ‘website performance health check’ to assist businesses get the most out of their online presence.
With an illustrious career spanning from advertising, marketing and project management, Jasmine has developed a sharp acumen in digital media; this include areas such as search engine optimisation, Google Analytics and conversion rate optimisation.
Jasmine has seen it all when it comes to the biggest mistakes businesses make with their online presence, whether it be the design of the website itself, the way it is marketed or simply the SEO techniques used, which can be the difference between having a successful website that generates leads or a nice looking website that simply does nothing for you.
With an MBA in Marketing and an Honours Degree in Information Technology, Jasmine combines these two disciplines towards delivering powerful marketing solutions by utilising digital marketing methods and tools.
Many small businesses in particular fail to understand the complex digital landscape, especially when it comes to creating a site that will tick the boxes for being both user friendly and search engine friendly.
When you do a Google search, a complex algorithm is taking place behind the scenes to show you the listings you need and want. Ensuring that your business is highly ranked on search engines such as Google is vital, according to Jasmine. It is also just as important that when they land on your site it builds trust and credibility and there is a well thought out visitor journey.
“Jasmine Batra has great passion and knowledge in all areas of business and displays an authentic and approachable style that will create further opportunities for her and her company. Jasmine is always polished and her service skill sets are of a premier standard,” said Diane Falzon, Senior Communications Specialist.
To get the most out of your online presence and ensure that your website is working for you, don’t miss Jasmine Batra at the Small Business Festival Victoria on August 25.