So, you set up a Facebook business page and you wonder why nothing much happens, how you’re ever going to get loads of fans and whether any of this is worth it. Don’t give up so easily! Firstly, remember that Facebook is about social networking… well, have you been networking? Online networking is just like networking in person (minus the champagne and volo vents – and you don’t have to go anywhere!) Here are a few simple tips to help things run better:
Facebook isn’t about selling (although that can be a direct result) it’s about communication, relationship building, creating awareness and building your brand. The closer you are to your market the better you can adapt to changes in your industry.