Moving your website to a new domain can be a tough decision. Although this move should be avoided as much as possible, it does become inevitable at times. Well, if you have to go ahead with it, make sure your users and search engines are not affected by it too much. The transition should be seamless and organised.
The following few steps will help you analyse the risks and opportunities associated with moving your website, so that you don’t end up messing things up for your online business, especially for your search engine optimisation prospects.
Above all, make sure you are also simultaneously following an online marketing strategy to promote the new domain. After all, it will help you get inbound links and rebuild your site’s link authority. Sending out online Press Releases, buying contextual ads, creating new social media accounts and actively networking through them, updating new domain in all official communication, etc. are just some of the activities you can undertake to get your new site going.
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