Online Buying increasing while economy slows down

In a recent survey conducted by Visa e-commerce, nearly 80% of internet users in the Asia-Pacific Region say they spent an average of AUD $4500 in the past 12 months.

The top 3 reasons why people prefer online shopping are being able to shop at any time(88% respondents), at the best price (83%) and being able to shop easily (82%)

The most commonly made online purchases were digital entertainment (59%), travel (51%) and fashion (49%).

Travel items included airline and rail tickets, hotel accommodation and travel packages. Nearly a quarter of the world’s population-roughly 1.4 Billion people use the internet on a regular basis in 2008 and in the Asia-Pacific Region, on average, a person spent about 20.2 hours a month online.

Australians are the biggest online spenders in the region with an average yearly spend of $6100.

In India, purchasing digital downloads is the most popular form of consumer e-commerce. 76% of the respondents from India have purchased music or software downloads in the last 12 months.

The internet has also brought about an increase in cross border transactions, with 75% of internet users surveyed in Hong Kong having bought an item from an overseas website in the preceding 12 months.

The message for all online markers is loud and clear-don’t confine your self to the domestic market. Sell overseas. Get search engine optimisation done for different regions to maximise your reach!

Anup Batra
Anup Batra
My name's Anup Batra. I'm an engineer with an MBA and fourteen years of experience in web development, Google Adwords and online marketing. I have recently developed a revolutionary system for multi-channel marketing. Get in touch with me to find out more!

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