Google Analytics is a great means of understanding a website and its potential as an online business. It is a crucial tool in the success of search engine optimisation campaigns. As an entrepreneur, you ought to be aware of how users perceive your website – an exercise made easy through Google Analytics.
Although every business is unique and calls for specific online marketing techniques, the following metrics are universally recommended because of their criticality to the optimisation process:
Keeping a track of the above mentioned metrics will not only help you improvise upon your SEO results, but also give you a better chance to understand the online behaviour of your visitors.
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