In a recent survey of 400 small businesses, SEO has been selected as the no. 1 Internet Marketing Method for tough economic times.
Reader’s were asked : What will be the top internet marketing methods you select for your business over the next 6 months?
Here are the results of the survey :
SEO : 149 votes
Blogging : 134 Votes
Google Adwords : 107 Votes
Email Marketing : 89 Votes
Social Networking : 86 Votes
Affiliate Marketing : 46 Votes
One can understandÂ thatÂ businesses prefer SEO because it generates FREE CLICKS to the website as opposed to PAID CLICKS. Consider a business which is spending $2000/month in paid clicks and other methods of marketing.Â In one year, this business spends $24000. Every year, it has to pay more because the COST PER CLICK keeps on increasing. Â If this business invests $8000 to get it’s site optimised, it will get MORE CLICKS on an ongoing basis at a LESSER COST.
Wouldnt that be a wiser strategy during tough economic times (I would say-any time 🙂 )