It’s new year and as website owners/webmasters, it’s a great time to look at our website with a new frame of mind!
We all know that fresh content is important for mantaining reader interest, as also Google’s interest in our website :).
The question then is, how to keep adding fresh content to our website? A small business, or even a large one may have limitations with regard to time or resources in terms of generating fresh content.
I am taking the example of car dealer but the principles will apply in any industry.
The business may employ designers, developers etc to mantain the website and outsource SEO Copywriting and other onpage & offpage initiatives to an SEO Company. The car dealer may be selling 10 brands of cars with 70 models with new models coming out all the time.
All this creates an atmosphere for the sale and increases the time spent by people on the website. It will enhance the visitor experience, build trust and gradually make the website a preferred online destination.