Now, that you have got the Design & Usability elements of your website, let’s have a look at part 3 of our series, User Experience (UX).
So, what’s the difference between Usability and User Experience?
Usability is more about the ease with which the user can navigate and achieve their goals of getting what they are looking for on your website.
UX on the other hand, puts emphasis on how your visitors and prospects perceive your website during and after being on your website. In other words, it is about keeping your customers happy and giving them a delightful and meaningful experience.
Design, Usability and User Experience are all interrelated to boost the performance of your website and to keep your customers coming back for more. When you provide good User Experience, you are also increasing your conversion rates and the credibility of your brand.
Come back again tomorrow for part 4 of our series, Conversions!