Case Studies


Social Media Case Study

Mountain Bread

Mountain Bread is a family business which has been running for nearly 30 years. It specialises in the production of a unique flatbread which is known as the thinnest type of bread and so a very healthy option.

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– 12,000 very engaged Facebook followers
– A very active Pinterest community
– Featured on Lifestyle food channel with $66k worth of free TV advertising


Finance Case Study

Freedom Loans

Freedom Loans offers highly competitive interest rates when you refinance your loan. Did you know that your current loan may not be competitive with others available on the market?

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– The website leads increased by 216% in one year resulting in massive revenue growth.
– The client also mentioned that the quality of leads improved significantly since Arrow started looking after the marketing.


Food and Wine Case Study

Chef’s Pencil – Online Cookbook & Top Recipes

Chefs Pencil is the place for gourmet food lovers. It has a collection of restaurant recipes direct from chefs around the world . Chefs pencil is an online cookbook for people who entertain to impress with food cooked to perfection using the right ingredients and seasoned to please.

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– 2 Keywords @ #2 on Google

– 6 keywords on page 1of Google

– 1600 plus fans on Facebook


Education Case Study

Melbourne Institute Of Technology

Established in the mid-nineties, Melbourne Institute of Technology is a relatively young university wanting us to help them with digital strategy, Adwords, social media and CRO. They offer degrees and diplomas in business, accounting…

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– 75.8% conversion rate increase in 3 months

– More engagement with 25.62% increase in average visit duration

– Student applications increased by 96%!


Retail Ecommerce Case Study


ShopHouse used our rebranding, web development, responsive design and social media services. They’re an on-trend boutique located on Collins Street offering a range of stylish kids clothing and maternity wear for mums-to-be both online and e-store.

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– Increased engagement and page likes

– 80+ entries and 710 votes for Messy Moments campaign

– Complete brand promotion across multiple channels


Medical/Health Case Study

Avenue Plastic Surgery

Avenue Plastic Surgery hired us for web development and SEO services. They’re an industry leader, providing cosmetic surgery for patients in Melbourne, interstate and worldwide. Having an excellent reputation, Avenue Plastic Surgery…

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– Increased unique visitors by more than 5000 in 6 months

– Page 1 domination for top keywords

– 317% increase in organic traffic


Parenting Lifestyle Case Study


Kidspot Australia utilised our SEO and digital strategy services. This company is about simplifying the parenting journey from pregnancy to toddlers. Launched in 2005, Kidspot started as a directory for maternity, baby, and kid related products.

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– Grew organic traffic by almost 2 million visitors!

– Page 1 results for nearly 2000 key-phrases

– The business was acquired for $45 million by News Ltd.


Printing Solutions Case Study

Kainos Print

Kainos Print offers online printing solutions and came to us as all but one of their keywords didn’t even appear in 200 results on Google.

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– More than half of these keywords now hold the number 1 or 2 tank on Google and Kiano’s have also added an additional 5 keywords


Immigration Case Study

Australia Here We Come

Australia Here We Come provides experienced Immigration lawyers and registered migration agents in Australia for individuals and business migration problems.

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– The client started with a 20 Keyword national SEO campaign and a $1,500pm Adwords budget.

– Google Analytics shows a 118% increase in website traffic in the second quarter of the 12 month campaign.


Travel & Accommodation Case Study

Take A Break

When first introduced to Arrow Internet, was the only independent online holiday site specializing in holiday rentals in Australia.

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– Unique visitors to the site grew by 20%, with an increase of 50,000 after 12 months.
– 89% of their keywords ranked on page 1 within 6 months
– 95% of their keywords ranked on page 1 within 12 months


Online Survey Case Study

Opinion World

OpinionWorld Australia is an online survey panel that maintains a community of individuals who get paid to share their opinions by participating in marketing research. Opinion World offers a membership-based service where everyday Australians register an account and complete surveys in exchange for cash rewards.

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– OpinionWorld’s traffic increased by 30,774 within only 6 months of our campaign.

– Within 12 months we had achieved 76% of their target keywords on the first page.

– A strong and consistent brand presence by achieving and keeping 9 keywords in the Top 5 rank positions.

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