Parental Site builds $5M revenue in 4 years and sells for $45M

INDUSTRY: ONLINE COMMUNITY / DIRECTORY

 

Background

Kidspot Australia is about simplifying the parenting journey from pregnancy to toddlers. Launched in 2005, Kidspot started as a directory for maternity, baby, and kid related products. Now boasting the most comprehensive site for parents in Australia, it is where mums go. It has a very strong community for mums to share stories, issues, joys and connect in a moderated, private forum.


Challenge

Kidspot came to Arrow Digital because, as they described: “While there are many so called SEO gurus, (and we have tried many of them), ATTRIBUTE QUOTE” none seemed to be delivering the results they promised.


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2k

Page 1 keywords
2m

Increase in site visits (2010)
$5m

Annual advertising revenue
$45m

Business sold for
 
Organic rankings are crucial for our business. While there are many so called SEO gurus, (and we have tried many of them) the team at Arrow Internet has high-level of expertise and the tenacity to deliver.

Deep Expertise, Katie May CEO of Kidspot

 

Solution

We made a strategic choice of keywords and implemented site wide search engine optimisation across 50 search terms (initially). The goal was to build a start getting hundred thousand mothers on the website in the very first year. The client then reinvested into new keywords from their initial SEO campaign outcomes to further broaden the reach.

Results

Arrow Internet was engaged initially on a six-month project in 2009 and has then continued to work in collaboration with the in-house team of kidspot until Katy May sold the business for $45 million in 2011.

Working on various sections of the site, we finally achieved to get Kidspot on page 1 for over 2000 key-phrases. In two years Arrow Internet achieved to grow the organic search visitors enormously; in the year of 2010 there were 4,844,628 visitors as opposed to just over 3,000,000 in 2009. That’s nearly 2,000,000 more visits!


2k

Page 1 keywords
2m

Increase in site visits (2010)
$5m

Annual advertising revenue
$45m

Business sold for

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experience similar breakthrough results to
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