Cleaning isn’t overly sexy or social, but we all need to do it.

So how do you make it appeal?

At Arrow, we can help you transform your digital strategy to have a dominating presence online.

 

Whether you’re fresh and squeaky clean to the game, or whether you’re an established business in need of some digital elbow grease, how do you stay competitive in an often bland but saturated market?

The Problem:

When you think of marketing cleaning services, for many the first image that pops into mind is a company van or a fridge magnet. While these more traditional forms of marketing are still used and valid, that audience reach is limited, relies heavily on word of mouth and brand recall, and frankly doesn’t cut it in this day and age.

Why doesn’t this approach work? Those in search of cleaners are impulsive, on the spot decision makers who don’t often need convincing they need a cleaning service, but want to know immediately why they should choose your service over another.

When a business card, fridget magnet or van of yours comes into their life, the odds that they’d need to act on it straight away aren’t always great. When it does come time to give somebody a call or book a service online, they might find themselves forgetting about you entirely - “what was the name of that thingamajig?”. Instead, you can trust that those actively searching for cleaning services online are in the market.

Transformed marketing

Gone are the days of traditional marketing - stay memorable on the online platforms that matter

Reach further

Connect with more potential leads to expand your voice on digital platforms and be heard

Grab your phone - call the experts today!

The Solution:

Today, we look to professional services, from doctors to carpenters online with the tap tap tap of a few keywords into the Google search bar. We find local businesses on-the-go when we’re on our phones, or when we’re scrolling through our Facebook feeds. Instead of a single friend of a friend recommending a business’ service, we can now instantly pull up pages of first hand accounts reviewing the service. Digital allows cleaning businesses to take advantage of the ‘instant fix’ appeal of finding a service online. From a simple photograph of a room or a car or a roof from what it looked like before and after the service, you are providing a testimonial to your audience and extending the reach of your audience.

At Arrow, we can help you transform your digital strategy to have a dominating presence online. With everything from Facebook advertising campaigns that spearhead the exact customers ripe for prospecting, to tailor made customer service and support to amplify the good news stories, reviews and recommendations surrounding your business, and allocate less weight to those that are altering your reputation.

For established businesses, burst out of the ranks strong with pictures that paint a thousand words, unbeatable offers, a superior website and online browsing experience and simple ways to optimise your audience to get in touch with your business.

Arrow can assist with:

  • User centric website journey
  • Social media management
  • Search engine optimisation
  • Advertising and content marketing

Enticing presence

We’ll make cleaning sparkle with the Arrow touch - cleaning doesn’t have to be bland!

Holistic approach

Across social media we can engage with your audience across all levels to provide superior customer service

Niche advantage

We know just how to highlight what you do best, especially in a tough as nails industry

Impulse driven

Capitalising on how your target audience interacts online is important to own marketing strategy

90% of keywords on first page

Results came quickly for AVO Clean after Arrow’s involvement with 90% of their keywords on the first page after just 3 months, as well as 4 keywords in the 1st position!

568% increase in Social Media traffic

The social media content strategy played its part with a phenomenal 568% increase in Social Media traffic to the website.

Grab your phone - call the experts today!

Get Noticed

Minimum 20% increase in Leads

  • Website enhancements *10hrs
  • Google Optimisation (SEO - 10 Keywords)
  • Google AdWords Management
  • Facebook Ads Campaign Management

Compete

Best suited for mid-sized companies

  • Digital Strategy
  • Website enhancements *20hrs
  • Google Optimisation (SEO - 20 Keywords)
  • Google AdWords Management
  • Facebook Ads Campaign Management
  • LinkedIn Management

Dominate

Mutually agreed KPIs / Goals - Weekly Reporting & Dedicated Account Manager

  • Digital Strategy
  • Website Conversion Optimisation
  • Google Optimisation (SEO - 30 Keywords)
  • Google AdWords Management
  • Facebook Ads Campaign Management
  • LinkedIn Management

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