The entertainment industry is fun, vibrant and a joy to share with family and friends.

But where many in the entertainment and leisure business pull up short is marketing themselves properly.

 

Browsers are making purchasing decisions based on emotion and feeling, and this isn’t taken advantage of as much as it should. Traditional marketing just won’t cut it for an industry as lively as entertainment. With immersive, emotion driven experiences like concerts and sports events, the consumer path is nuanced - which makes a marketer’s job even harder.

The Problem:

Fans of band members and high profile stars, clubs and circles want exclusive access to anything from tour dates in newsletter packages to a behind-the-scenes cut from their favourite TV show on Facebook. Loyal followers want to be first-in best-dressed for discount codes and never-before-seen interviews. And when they’re missing out, they’re not happy.

With the diversity of the entertainment industry, it truly is driven by digital. From websites to Facebook ads, on-demand video to mobile apps, there’s no excuse not to keep up-to-date - unless you want to fall short of the competition.

Let Arrow help pave the way for your entertainment business.

Emotions over hard sell

Forging connections with your audience through feeling a consumer’s digital mind

Allure of exclusivity

Isolate your business from competitors by offering a unique point of difference

Grab your phone - call the experts today!

The Solution:

Fortunately, entertainment consumers are one of the most receptive audiences to digital marketing. This is your opportunity as a business to showcase your brand in a creative, expressive fashion and tap into different ways for your audience to consume your media. A holistic approach to your advertising, coupled with a strong social media presence that coerces a newsletter subscriber who, in turn, becomes an engaged and loyal Instagrammer to your brand is the perfect way to grow affinity with your business and following.

However, what one audience may enjoy and engage with couldn’t be further from what another demographic, age and type of personality with different interests and disposable income might like. Savvy brands understand that those looking to visit an exhibition or watch a movie or attend a sporting game or tune into a comedy sketch or a million other things in between will have a diverse array of subsections within their targeted audiences. Diversifying your marketing for not only different platforms, from website design to social media profiles, Google search results pages to blog posts is key to attracting and retaining the attention of those targeted segments.

Let Arrow help you:

  • Work with video promotion
  • Design an immersive digital experience
  • Guide an emotion driven brand journey
  • Integrate Marketing Automation

From a theme park to a golf course, even a paintball business, Arrow know how to leave a lasting impression on the fickle browser.

Contact us today to see what we have up our sleeves for you.

Be memorable

Screw bowing out to tough competition - be the brand they want to get to know with refined marketing messages

Unique, meaningful content

Showcase what sets you apart from the rest with a considered voice from your view of the industry

Build brand affinity

Set the tone and take your audience on an emotion driven journey with you to a love of your brand

Customised transformation

Nothing like a tailor made digital marketing strategy to get the right attention from the right sort of audience online.

142% increase in Website Traffic

In only two months of SEO resulted in a 142% increase in website sessions, site users doubled and bounce-rate decreased by 8.6%.

1K Leads Generated

Through strategic website conversion optimisation, we helped TIDE Training generate 1022 qualified leads in less than 4 months.

3K increase in website traffic

Website traffic increased by an average of 3,000 visitors per month. Facebook remarketing reached over 30,000 additional viewers whilst halving the existing spends.

Rebranded Web Development

With an overhaul to Sailing Shack’s website, including targeted video marketing on their home page, our client has seen a tremendous shift on online traffic and enquiries.

Grab your phone - call the experts today!

Get Noticed

Minimum 20% increase in Leads

  • Website enhancements *10hrs
  • Google Optimisation (SEO - 10 Keywords)
  • Google AdWords Management
  • Facebook Ads Campaign Management

Compete

Best suited for mid-sized companies

  • Digital Strategy
  • Website enhancements *20hrs
  • Google Optimisation (SEO - 20 Keywords)
  • Google AdWords Management
  • Facebook Ads Campaign Management
  • LinkedIn Management

Dominate

Mutually agreed KPIs / Goals - Weekly Reporting & Dedicated Account Manager

  • Digital Strategy
  • Website Conversion Optimisation
  • Google Optimisation (SEO - 30 Keywords)
  • Google AdWords Management
  • Facebook Ads Campaign Management
  • LinkedIn Management

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