Keep Them Coming Back: Content Marketing
To Move From Brand Awareness To Trust
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Content Marketing
Have you gotten into the habit of supplying valuable content to benefit your customers? If not, ask yourself this; in your dealings as a consumer, do you prefer to get bombarded with a sales pitch or to also receive objective, helpful information from a business? Content designed to educate clients serves as a buffer from overt selling and is the way forward in brand promotion. In fact, content marketing generates 3 times as many leads as traditional forms of advertising. Catering to the modern, savvy consumer to build that all-important customer value and trust, it can make them more receptive to your claims and product offerings. Arrow Digital has 10 years’ experience in helping businesses across numerous industries to develop winning content strategies. Read more...
Arrow Digital is a full-service agency that tackles all aspects of digital marketing, backed by 10 years’ experience in improving business’s stakeholder engagement to witness their ROI soar to new heights. We are ideally sized in the sense that we have the reputation and capacity to handle complex, high-revenue campaigns but not so big that our clients are made to feel like ‘just another number’.
Our close-knit team of 20 digital specialists live and breathe marketing and take genuine delight in growing businesses’ revenue. We work tenaciously to get you results and won’t rest until you are satisfied; and even then we will continue to push for ways to further optimise and add value to your digital strategy.
Arrow understands the premise of content marketing as the belief that if we deliver consistent, valuable information to our target market, they will ultimately reward us with their loyalty. The growth of content strategy represents a shift in consumer thinking from simplistic sales funnels. Indeed, 7 out of 10 consumers prefer learning about a business through content, compared to advertisements, meaning your well-worn sales pitch alone just isn’t going to cut it
We can spearhead an end-to-end content strategy covering targeted customer profiling, high impact content, distribution channels and content scheduling across blogs, social media and the like. Alternatively, we can collaborate with you toward the required level of involvement. Your project with Arrow will benefit from highly experienced digital strategists/content writers with journalistic flair, who are skilled in communicating to audiences across a wide variety of industries.
As a proud performance-based agency, we let the results speak for themselves and do not believe in lock-in contracts. Our ability to deliver success is reflected in the fact that 65% of our clients have stayed on board for 3+ years.
At Arrow Digital we are fully confident of our ability to achieve the winning formula that is currently eluding you. Let us show you how; contact us for a no-obligation chat.
Content Marketing Packages
EDUCATIONAL ADVANTAGE
Who is it for?
You are needing to build a solid, consistent content strategy to represent your brand in the best light and engage current and prospective buyers towards repeat patronage.
Inclusions:
- Full customer profiling
- Quarterly content plan
- Monthly content calendar
- Customised, high impact content
TARGETED REACH
Who is it for?
You are ready to extend your brand influence with a comprehensive content strategy spread across multiple channels, to promote brand benefits and drive further awareness, website traffic and leads.
Inclusions:
- Full customer profiling
- Quarterly content plan
- Monthly content calendar
- Customised, high impact content
- Blog article development
- Offsite cross promotion
- Paid content amplification
THOUGHT LEADERSHIP
Who is it for?
You face tough competition and seek a complete content strategy to dominate across all relevant platforms, including aspirational content designed to portray you as an authority in your industry.
Inclusions:
- Full customer profiling
- Quarterly content plan
- Monthly content calendar
- Customised, high impact content
- Blog article development
- Offsite cross promotion
- Paid content amplification
- Social media distribution
- Gated content strategy
At Arrow we have worked with over
Accounts
Budgets Managed Annually
Industries Serviced
Qualified Leads Annually
Case Study | Manufacturing
PROJECT GOALS
- Develop a coordinated content strategy across their main website and microsites
- Improve overall visitor engagement
- Bring more qualified traffic to the site towards a better conversion rate
SOLUTION
Arrow developed a comprehensive content strategy for ACO Australia, who are the Australian arm of the multinational Aco Group that manufacture drainage systems. They were seeking guidance on creating and distributing influential content that appealed to their core audience and making their product offering more accessible to online users. At the core of this was the need to satisfy different market segments simultaneously; with higher-level content to appease seasoned industry professionals and lower-level information to assist less experienced customers. We followed a quarterly content plan and developed a monthly content delivery calendar catered to these audiences, crafting creative copy and ensuring message consistency. Applied across their micro sites, we also spread content through external sites which had high indexation by Google. Following the success of these measures, Arrow soon began collaborating on blog posts to further increase user engagement and brand exposure.
