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Pricing for a successful Google Adwords campaign

At Arrow, we are constantly asked: How much is Google Adwords? Unfortunately, there’s no clear cut answer. Google Adwords is an absolute minefield. Fluctuating factors like Cost Per Click (CPC), Click Through Rate (CTR), search volume, geography, website quality and more all contribute to the complexity of running Adwords campaigns and they’ll determine whether your ads deliver disappointing results or results that continuously pay for your marketing budget many times over.

That’s why it’s never been more important to have an Adwords specialist consultant from Arrow on your side. I’m sure you know by now how integral it is to have a digital presence, but the only way to compete with the competitors online is it have the right Google Adwords strategy – with pricing that’s kind to your cheque book. See for yourself how easy it is to compete with those Melbourne or Sydney heavyweights and fastrack your business with affordable Adwords management quotes from Arrow Digital.

Stop making common, crippling business mistakes and start getting the experts to manage your ads with the cost-effective, time saving Adwords pros from Arrow!

Google Adwords Packages

START SMART

Who is it for?

Your business is looking to launch an AdWords account and wants to get it right the first time with the optimum structure and insight. We’ll complete a once-off setup of your campaign that equips you with a solid foundation for future success.

Inclusions:

  • Complete business and market analysis
  • Keyword research, selection & optimisation
  • Ad creation, A/B (split) testing
  • Bid & ad rank management
  • Conversion goal tracking & meaningful data insights
  • Detailed reporting

REVENUE MULTIPLIER

Who is it for?

Your business is seeking expert management of your PPC strategy on an ongoing basis (to remedy time constraints, poor performance, etc). We’ll implement a revised strategy and fresh ideas to boost leads/sales, and will keep optimising for continual improvement of your ROI.

Inclusions:

  • Complete business and market analysis
  • Keyword selection/revision
  • Ad creation, A/B (split) testing
  • Bid & ad rank management
  • Conversion goal tracking & meaningful data insights
  • Regular, detailed reports
  • Monthly management with continuous optimisation of campaign metrics
  • Ongoing strategy meetings to improve performance alongside your business’s growth.

MIDAS TOUCH

Who is it for?

Your business needs assistance in fine-tuning your existing Adwords account which is underperforming. We’ll do a once-off campaign overhaul including revised strategy and fresh ideas to boost the volume of leads/sales, and then hand you the reigns of a winning formula.

Inclusions:

  • Complete business and market analysis
  • Keyword research, selection & optimisation
  • Ad creation, A/B (split) testing
  • Bid & ad rank management
  • Conversion goal tracking & meaningful data insights
  • Detailed reporting

STICKY BRANDS

Who is it for?

YFor clients looking to expand on the traditional search network by harnessing the visual power of display advertising and tapping into the conversion potential of remarketing.

Inclusions:

  • Development of visual ad formats and content
  • Placement of remarketing codes and building of remarketing lists through analytics
  • All features of the Google Display Network including Affinity & In-Market Audiences, to engage new and existing users.
  • A/B, split testing of visual ad copy
  • Regular, detailed reports

COST SAVER

Who is it for?

Already getting a steady amount of leads from your AdWords strategy but paying far too much for them? We’ll bring your cost-per-lead down towards a much healthier return on investment.

Inclusions:

  • Search term optimisation
  • Ad creation, A/B (split) testing
  • Bid & ad rank management
  • Conversion goal tracking & meaningful data insights
  • Bid management with a focus on reduction of CPA (cost per acquisition)
  • Regular, detailed reports

RETAIL EXPLOSION

Who is it for?

Perfect for ecommerce clients who have products available to purchase online and want to harness the consumer appeal of Google Shopping to increase their brand competitiveness and sales.

Inclusions:

  • Setup of manual or automatic data feed to ensure Google Shopping compatibility
  • Linking & management of your Google Merchant Centre account
  • Configuration of revenue tracking codes to harness e-commerce data
  • Campaign optimisation in order of product priority and conversions rate
  • Regular, detailed reports

Want a converting, affordable Adwords campaign that makes you smile? Get yours here!

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